SMS RS
Split-test hotel SMS campaigns
Split-test hotel SMS campaigns under SMS RS. No auto-winner or statistical significance guarantees.
SMS RS
For: Hotel Marketing.
01
No guaranteed lift percentages
No guaranteed lift percentages. Report only test metrics the UI shows.
No guaranteed lift percentages
No guaranteed lift percentages. Report only test metrics the UI shows.
os.hoteloil.com/home/[account]/feature
Workflow in the product
02
Campaign builder, subscribers, and schedule
Campaign builder, subscribers, and schedule.
Campaign builder, subscribers, and schedule
Campaign builder, subscribers, and schedule.
Wireframe
03
Optimization layer on campaigns—not Drive A/B or Folio experiments
Optimization layer on campaigns—not Drive A/B or Folio experiments.
Optimization layer on campaigns—not Drive A/B or Folio experiments
Optimization layer on campaigns—not Drive A/B or Folio experiments.
Wireframe
Plan requirement
SMS RS. Keep claims modest to live test UI.
How it works
- 1
Define variants
- 2
Run against a segment
- 3
Read test metrics the UI shows


